Contact the Host for event and ticket information.

Product Placement & Sponsorship Integration

Thursday, May 27, 2010 from 5:30 PM to 8:00 PM (PT)

Santa Monica, CA

Product Placement & Sponsorship Integration

Ticket Information

Type End     Quantity
General Admission   more info Ended Free  

Event Details

Santa Monica College, City of Santa Monica and SoCal MRA bring together entertainment and market research business leaders for an insightful discussion on the business of high engagement driven advertising opportunities at the SoCal MRA's Third Annual Entertainment Research Symposium

Free admission.  Registration required.  Act fast, as space is limited.

To share with colleagues:  http://productplacement2010.eventbrite.com/

To follow on Twitter: #smcpp

 

Product Placement & Sponsorship Integration:          Best Practices and Case Studies

Join Los Angeles Entertainment and Market Research Industry Executives as they share cutting edge insights on product placement and sponsorship integration strategies in a media fragmented world with multi-tasking audiences across platforms.  Panelists will cover emerging industry best practices, new and future business models and the impact this evolving industry will have on our future workforce.    

 

Scheduled Speakers:
(Subject to change without notice)

Adelman Media Group, Jason Adelman, Principal

A & E Television Networks, Mike Greco, EVP Strategic Insights

comScore, Graham Mudd, VP, comScore Marketing Solutions

Fox Sports Network, Mark Sommer, Research & Programming

Warner Bros., Bruce K. Rosenblum, EVP Media Research & Insights

Moderator: Emily Della Maggiora, President, Treehouse Strategies Inc.; Santa Monica College, Workforce & Economic Development

 

Schedule:

5:30pm                       Onsite Registration Opens & Check-in

6:00pm                       Welcome

6:00-6:30pm              State of the Industry

6:30-7:30pm              Media Roundtable

7:30-8:00pm              Audience Q/A

  

Location:

Santa Monica Library

2nd Floor, Multipurpose Room

601 Santa Monica Blvd

Santa Monica, CA 90405

 

Registration:

Free admission.  Registration required.

 

Sponsors Include:

ThinkLA.org

Southern California Market Research Association

Bizmore.com

GirlsInTech

Small Business Development Center (SBDC)
Adept Consumer Testing

 

Follow this event on Twitter: #smcpp

For more information, please contact Terry Le at  310-434-4023

 

When & Where



Santa Monica Library
MLK Auditorium
601 Santa Monica Blvd
Santa Monica, CA 90405

Thursday, May 27, 2010 from 5:30 PM to 8:00 PM (PT)


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Hosted By

Santa Monica College The Office of Workforce & Economic Development, Insight 3.0 and The Executive Alliance Group



SANTA MONICA COLLEGE
http://smc.edu 

The Office of Workforce & Economic Development is focused on developing courses designed to support the skill development initiatives of the private industry. We are committed to working with local businesses in designing programs to meet the specific needs of their employees. Through partnerships, many workers can develop the skills necessary to increase productivity, retain employment and/or help prevent the possibility of being laid-off.


The Office of Workforce & Economic Development is continuously seeking to develop partnerships with businesses, non-profit organizations and community service agencies. Many programs we administer have been the product of successful collaborations. To date, we have partnered with entities such as the LA City Worksource Center (Hollywood, Palms-Mar Vista, Career Partners, and Wilshire-Metro), local tourist accommodations (Marriott and Crown Hotel), and the Los Angeles Airport.

We want to expand this network so we could continue to offer the widest array of services and help the local economy gain strength and stability.

INSIGHT 3.0
http://insight30.com 

Insight 3.0 is  a company focused on assisting companies and executives to successfully grow their digital businesses through event development, market research, reporting and consulting within the digital industry.


Insight 3.0 believes that knowledge is power and and access is critical in today’s global marketplace. Who you know and what you know can seriously affect your bottom line. To bridge this information gap, Insight 3.0 events serve as a means of bringing together the most dynamic international corporations, executives and governmental leaders in the fields of advertising, content, hardware, software, telecommunications, finance, digital content and associated services industries. 

Our goal with every conference is to provide an unparalleled forum for the sharing of ideas and the development of practical contacts, with the understanding that as the mobile industry becomes increasingly global in scope and more complex in its infrastructure and offerings, those doing business in the mobile, digital content, services and venture capital industries must understand current and emerging technologies, trends, standards, potential markets, as well as have access to executives at the companies and organizations that can bring a product to market. To that end speakers at our events, audience members, collaborators and sponsors have a unique opportunity to engage in the development and exchange of ideas, opinions and knowledge on the key issues in the global digital marketplace and a exclusive and intimate forum.

THE EXECUTIVE ALLIANCE GROUP
http://eagroup.biz 

The Executive Alliance Group strives to deliver the highest quality of professional services to its clients and candidates demonstrating integrity, thoroughness and responsiveness which clearly distinguishes our consultants and our firm.

 

Our approach is to step into your organization and become a part of your team, easily accessible and responsive, ready to provide your team with solutions in a variety of scenarios.    Your organization retains a professional services firm for its expertise and capabilities.  With nearly 20 years of experience in the entertainment industry, we know the business of the biz, we know the players and we enjoy an outstanding reputation for search execution.


     
Executive management assessment and succession planning to sustain your company's senior management strength.  Identifying and developing your organization's talent, hiring to its weakness and capitalizing on its ability to quickly move into new areas of opportunity.


   
 Training & Development, Employee Acquisition & Retention, Diversity Initiatives and building Start Up teams.

                                                                                    A A supplement to your internal recruiting efforts - objective matrix analysis of your final slate of candidates, background references; an in-depth career performance report of specific individuals you're tracking; independent research and source lists; serving as confidential third-party in approaching candidates you've identified; compensation analysis; industry hiring trends; recruiting overload - we're here to help.


   
 An overall service to Venture Capital firms, Private Equity, Investment Banks and Holding Companies to maintain a rich repository of seasoned executives from which to draw for start-ups, mergers/acquisitions or turnarounds.

    From Prototype to Profit: providing Academic Labs with real-world experts.